May 2010: Ireka supported Pertubuhan Kebajikan Mental Selangor (PKMS) by sponsoring RM6,990 worth of specially-formulated milk for their patients. Setup in 2006, PKMS provides counseling services, training, occupational therapy, medical and physical care, rehabilitation services and recreational activities to depressed or mentally-ill patients. It aims to create awareness and educate the public about mental illness, to garner more understanding towards them.