Ireka | The Ireka Group

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THE IREKA

GROUP

OUR BACKGROUND

Founded in 1967 by Datuk Lai Siew Wah, Ireka started its business as Syarikat Lai Siew Wah, a sole proprietor undertaking general earthworks such as site-clearings and road works construction throughout Malaysia. Ireka Corporation Berhad was listed on the Second Board of Bursa Malaysia on 12 July 1993, and transferred to the Main Market on 13 June 2002. Today, the Group’s current activities are divided into four core businesses:

Construction, Real Estate, Technologies and Urban Transportation.

VISION

To be a progressive and globally-focused corporation which prides itself on proven track record in performance reliability, excellence in quality and creativity in all products and services offered

BRAND PROMISE

We promise to create value in all that we do, be it tangible or otherwise.

BRAND VALUES

Integrity , Visionary, Entrepreneurial

THE IREKA LOGO

LOGO MARK

The lines that flow down the circle symbolise the company’s association with highway construction, while the two lines at the base represent tree roots that are firmly embedded in solid ground, signifying Ireka’s firm foundation. The glow in the heart of the logo embodies Ireka’s visionary strength at the core of its business.

LOGO TYPE

Ireka’s logotype is a modified version of Frutiger, which is in Sans Serif to signify modernity.

COLOURS

Ireka’s corporate colours of red and grey reflect the company’s brand personality: red to signify energy and grey to represent their traits of quiet elegance and being uncomplicated and transparent. Together, they collaborate to portray Ireka’s brand values – integrity, visionary and entrepreneurial.

In Ireka, we strive to create and unlock value, be it tangible or otherwise, in all areas of our businesses through a unique combination of complementary capabilities and innovative solutions. This brand promise to unlock values is best symbolised by the design device which resembles a ‘door’.