April 2010: Ireka supported Charity Musical ‘Sparks of Broadway’, in aid of the Down Syndrome Association of Malaysia (Persatuan Sindrom Down Malaysia. PSDM). PSDM strives to enhance the quality of live for individuals with Down Syndrome and their family, through providing social welfare, health, education and employment. It provides financial aid to fund vocational and career training programme for youths with Down Syndrome. Aside from fund raising, the charity musical also aims to create awareness and cultivate interest amongst the public (especially children) in the performing arts of ‘Broadway’.