June 2010: Ireka contributed RM100,000 towards the production of movie CRAYON of which its part proceeds will be channeled to selected orphanages. The movie is aimed to create awareness for the underprivileged ones and to send the message of ‘hope’ to the society. Crayon was written in September 2009, filmed in December-January 2010 and is currently under post production. The movie will be released in cinemas in November 2010.